HOMEWORK FOR Mon - Mar 9
READ CHAPTER 6 OF THE TEXT
FOR YOUR GROUP PROJECTS FIND A SUCCESSFUL ADVERTISEMENT FROM YOUR 2 FOREIGN COUNTRIES THAT YOU WANT TO INTRODUCE YOUR FRENCH PRODUCT INTO. THE AD CAN BE IN ANY CATEGORY - THE ONLY CRITERION IS THAT IT IS ADVERTISING THAT HAS SUCCEEDED. IDENTIFY THE REASONS THAT HAVE CONTRIBUTED TO THE AD'S SUCCESS ESPECIALLY AS IT RELATES TO CULTURAL VALUES
BE PREPARED TO PRESENT YOUR FINDINGS TO THE CLASS
HINT: REFER ONLINE TO:
THE HOFSTEDE CENTRE
Cultural Tools
COUNTRY COMPARISON
READ CHAPTER 6 OF THE TEXT
FOR YOUR GROUP PROJECTS FIND A SUCCESSFUL ADVERTISEMENT FROM YOUR 2 FOREIGN COUNTRIES THAT YOU WANT TO INTRODUCE YOUR FRENCH PRODUCT INTO. THE AD CAN BE IN ANY CATEGORY - THE ONLY CRITERION IS THAT IT IS ADVERTISING THAT HAS SUCCEEDED. IDENTIFY THE REASONS THAT HAVE CONTRIBUTED TO THE AD'S SUCCESS ESPECIALLY AS IT RELATES TO CULTURAL VALUES
BE PREPARED TO PRESENT YOUR FINDINGS TO THE CLASS
HINT: REFER ONLINE TO:
THE HOFSTEDE CENTRE
Cultural Tools
COUNTRY COMPARISON
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